Experience

Writing, editing, translating, transcribing, and managing content for dozens of companies and brands as a freelancer since 2019, including:

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November 2023– Present   Product Marketing Manager, SysAid

• Writing emails, presentations, website pages, scripts for the Management team, and Community posts. Transcribing, editing and proofreading, narrating, brainstorming new product ideas, and more. Working alongside members of the Product team, Marketing Team, and Legal Department. 

 

January 2022– Present   Copywriter, Content Writer and Social Media Writer, Sabon

• Writing newsletters, blog posts, copy for banners and stores, social media posts, and more in English for the international brand

 

May 2021– April 2022    Journalist and Content Writer, JNF-USA

• Independently researching and interviewing several people and organizations in Israel and abroad for each article related to the many projects that JNF-USA is involved in. My articles have been published in international publications, including The Jerusalem Post.

 

September 2020– Present    English and Hebrew Content Writer, Translator and Editor, Biogal

• Writing, editing, and translating scientific articles and entire web pages; writing social posts 

• Working closely with the Head of the Marketing team and the company’s Lead Veterinary Medical Advisor

 

September 2019– Present    Content and Marketing Writer, Editor, Translator & Transcriber, Yehoshua TBWA

• Transcribing videos and translating them, translating presentations and ad campaigns, proofreading texts, and delivering on tight deadlines for leading brands including Toyota, LG, McDonald’s, and more.

• Communicating and translating campaign ideas, Israeli slang, and expressions accurately 

 

May 2019– Present    English and Hebrew Content and Marketing Writer, Cellosite

• Researching and ghostwriting marketing blog posts on a variety of subjects

• Writing App Store descriptions adhering to SEO keywords, character limits, and specific briefs from a variety of clients in different fields

• Translating App Store descriptions to suit global markets 

 

November 2020– February 2021    English Content Writer, Wix.com

• Writing general, top-of-the-funnel ghost-written blog articles for Wix’s blog, focusing primarily on marketing, branding, and small business tips. (Example 1, example 2).

 

March 2019– September 2020    Narrative and Script Writer, Crazy Labs

• Writing scripts, storylines, and dialogues for several game apps, including My Horse Stories, JoJo Siwa - Live to Dance, and Super Stylist

• Working alongside Game Designers, Marketing Managers, and Brand Managers to execute and deliver on tight deadlines.

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April 2017- March 2019    English Content Writer and Social Media Coordinator, Viber 

• Writing between 2-3 articles per week for the Viber blog and pitching article ideas to international blogs, marketing websites, and online magazines

• Writing, brainstorming and coordinating new posts for Viber’s Facebook, LinkedIn, and Twitter pages

• Analyzing Google Analytics data for Viber’s blog to gain insights about its audience and their interests

• Working closely with various teams within the company and abroad in order to create UX copy, localization texts, PR articles, blog posts, and more

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September 2016– April 2017    English Content Marketer and POC, Ranky

• Writing content for startups in the form of articles, blog posts, thought leadership pieces, and listicles. These were published in top-tier marketing publications, including Crazy Egg, Entrepreneur, Marketo, Problogger, and Smarta 

• Managing freelance writers, coordinating deadlines, and editing their work according to SEO guidelines

• Researching relevant top-tier marketing and niche publications, and outreaching to online publications

• Pitching original ideas to editors and maintaining contact with editors to coordinate publications

• Editing articles based on editors’ feedback

 

February 2016– August 2016    English Content Writer, Wix.com

• Writing content and editing the work of fellow writers for Wix’s ADI (Artificial Design Intelligence) system, which auto-populates any user's Wix website

• Writing and editing unique content for thousands of business types

• Researching and organizing web templates to suit any type of business and implementing backend data

• Coordinating with a large team of Designers, Developers, and QA Engineers to implement new ideas and make changes to the system’s content 

 

January 2013– February 2015    Hebrew Main Freelance Content Writer, Mako

December 2014– November 2016    Hebrew Main Freelance Content Writer, Saloona

January 2015– January 2016    Hebrew Main Freelance Content Writer, Onlife

• Writing 4-5 articles daily for most Mako channels and serving as the main content writer for Mako’s Women’s Channel, Fashion Forward, Home Channel, Travel Channel, Home and Family, etc

• Writing opinion articles focused on lifestyle, fashion, beauty, and women

• Conducting phone and face-to-face interviews

• Researching relevant topics for each channel, translating articles from English to Hebrew, and pitching original article ideas on a daily basis

• Working alongside several Editors to deliver on extremely tight deadlines

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